Select a topic:
.	Business Evaluation Checklist: Marketing Warranties Have appropriate disclaimers been included? Service Policies Can after-sale services become a profit center? Market Research Have target customers been identified? Are customers regularly surveyed to keep in touch with their needs and wants? Competition Are competitors neglecting opportunities? Are competitors regularly shopped? Marketing Measurement Can the costs of each marketing exercise be separately identified? Advertising Are the number of sales needed to pay for each advertisement calculated? Planning Has a certain business niche been identified? Are all advertising results monitored and recorded? Price and Product Do services have features for which customers will pay more willingly? Business Location Would this site be favorable five or ten years from now? Advertising Format Does copy give basic facts about the product or service? Print Advertising Are headlines aimed at target prospects? Direct Mail Is direct mail supported with other media advertising? Selling Techniques Does the business create a favorable buying climate? Do employees actively try to close the sale (ask for the order)?